Request-Limited Operator
Bank operators are often limited to fulfilling the service the customer came for: issuing a card, making a deposit, or withdrawing money. Meanwhile, other services that could be beneficial to the customer — such as opening cards, high-interest deposits, or special loans — are not offered.
Most importantly, they lack context. They don't know if this customer is a VIP, wants a loan, or recently bought a house. Personalized service and additional sales opportunities are lost.
Result:
• Opportunities to sell banking products remain unused;
• Personalized service to the customer is limited;
• Trust and satisfaction levels between the bank and the customer decrease.